Friday Accelerator Growth Diagnostic

Retail food brands:

Which growth lever is holding you back?

Take this 3-minute diagnostic to pinpoint whether you need to focus on Product, Audience, Commercial or Execution

There are four key elements that drive profitable sales growth - the right product selling to the right audience with the right commercial model, executed well.

And together, the cumulative effect of these levers can create powerful results. But we often focus on one or two not the full range.

This diagnostic tool will show you where you need to put the focus to grow your business.

Built for founders and commercial leaders of UK retail food brands

Growing food brands and manufacturers since 2014

The Friday Accelerator Growth Levers

The Friday Accelerator PACE growth model has four key elements that together work synergistically to create profitable sales growth

Product

Sales growth starts with a product offer that gives customers a compelling reason to choose you over the competition.

Differentiation
Proposition
Format
Range

Audience

The brands that grow fastest understand exactly who their customer is, what drives purchase and where to reach them.

Consumer
Occasions
Drivers
Channels

Commercial

Growth is only sustainable when the commercial model delivers profitable sales for both you and your customers.

Pricing
Costs
Promotions
Range

Execution

Even the best product and strategy will not deliver growth without strong execution in market. The last 100m are critical

Availability
Visibility
Activation
Compliance