Are you doing everything you can to grow your business?

Answer 10 quick questions and get a personalised action plan showing exactly where to focus to unlock profitable sales growth.

There are four key elements that drive profitable sales growth - the right product selling to the right audience with the right commercial model, executed well.

And together, the cumulative effect can create powerful results. But we often focus on one or two not the full range.

This short questionnaire will show you where you need to put the focus to grow your business.

Find out where YOU need to focus

The Friday Accelerator PACE growth model has four key elements that together work synergistically to create profitable sales growth

Product

Sales growth starts with a product offer that gives customers a compelling reason to choose you over the competition.

Differentiation
Proposition
Format
Range

Audience

The brands that grow fastest understand exactly who their customer is, what drives purchase and where to reach them.

Consumer
Occasions
Drivers
Channels

Commercial

Growth is only sustainable when the commercial model delivers profitable sales for both you and your customers.

Pricing
Costs
Promotions
Range

Execution

Even the best product and strategy will not deliver growth without strong execution in market. The last 100m are critical

Availability
Visibility
Activation
Compliance

Growing food brands and manufacturers since 2014

Case Study

ichiban UK

Ichiban Sushi was facing declining momentum, underperforming teams and a loss-making commercial model. Using the PACE growth framework, the business was refocused around profitable sales growth and stronger retailer relevance.

Product: simplified the range, removed weaker SKUs and improved packaging to create a clearer, more differentiated offer.

Audience: commissioned consumer research to better understand buying drivers, shopper behaviour and usage occasions.

Commercial: improved factory economics, removed costs and shifted the mix towards higher-margin innovation including the launch of Tesco Finest sushi.

Execution: improved on-shelf visibility and activation through stronger packaging and retailer-focused execution.

The result was a successful turnaround from loss-making to profitable growth, delivering +30% sales growth and securing first-time listings in Sainsbury’s.

About me

I’m Karen Green, business consultant, author and creator of The Friday Accelerator™ podcast.

Throughout my career, I’ve worked with ambitious entrepreneurs to leaders of multi-million-pound businesses — coaching teams to win £340m contracts, turnaround from loss to profit and gain significant new listings in UK grocery.

With a background as both a senior buyer (Tesco, Boots) and a Sales Director with a variety of food businesses, I understand what it takes to perform and succeed on both sides of the table.

And that is what I help my clients to do - succeed by creating profitable sales growth whilst doing what they love - running their food businesses

The Friday Accelerator™ podcast is my gift to share honest insight, commercial know-how and ideas that drive profitable sales growth.

And getting your growth score will get you started!